Wednesday July 27, 2011
The Laws of Simplicity- John Maeda Review
Chapter 1
SHE – Shrink, Hide, Embody
‘Humanist Technologist’ – The study and design of Technology for people to utilise and improve their everyday lives
Applying the notion of reduce to a design process
Eg : Taking a design back to basics and discarding what isn’t needed to achieve the main purpose of the product without compromising performance and quality
Relationship between Complexity & Simplicity
Eg 1: They both share the Letter M, I & T
Eg2: Something can be complex and simple at the same time if executed in a clever way
Eg3: They can also be at opposite poles because a lot of technology is too complex that it becomes confusing and cumbersome or too simple an leaving the user wanting more options or performance
The Transcendent Man
Predicts by 2045, the singularity of man and technology
IDEO
Company Ideo design organisation
Crowdsourcing: a new innovative way of brainstorming by including the peers/fellow employees and everyday people to get information from across the board that would otherwise be limited to experts in the field that could not always be the most effective.
“Fail often to succeed sooner”
The Boss hires people who don’t listen to him
Eclectic Staff
Demands fresh ideas and one’s that clash with his
Organised Chaos
Exhibition Perspectives
- Funding
- Location/weather/OHS/Facilities/Permission
- Advertising/Branding
- Transport
- Media/Content
- Identity
- Advertising/Branding
- Resources (lighting)
- Invitations/ Dates/ Guests/ Run Time
- Catering/Crowd/Security/Sausage Sizzle
- Entertainment
- Navigation to Exhibition (Map)
- Setup/Tear down/Volunteers
- Planning/Meetings/Timeline
Categorise Groups for Exhibition Organisers
Director (Boss)
Assistant (2IC)
Location Setup
Caterer
Liaison Officer
Advertiser/Promoter
Group 1: Identity/Advertising/Branding/Media
Group 2: Setup/Tear down /Facilities/resources
Group 3: Security/Transport
Group 4: Planning/Meetings/Timeline/Navigation
Group 5: Catering/Entertainment/Licensing