Origination Week 2

Wednesday July 27, 2011

The Laws of Simplicity- John Maeda Review

Chapter 1

SHE – Shrink, Hide, Embody

‘Humanist Technologist’ – The study and design of Technology for people to utilise and improve their everyday lives

Applying the notion of reduce to a design process

Eg : Taking a design back to basics and discarding what isn’t needed to achieve the main purpose of the product without compromising performance and quality

Relationship between Complexity & Simplicity

Eg 1: They both share the Letter M, I & T

Eg2: Something can be complex and simple at the same time if executed in a clever way

Eg3: They can also be at opposite poles because a lot of technology is too complex that it becomes confusing and cumbersome or too simple an leaving the user wanting more options or performance

The Transcendent Man

Predicts by 2045, the singularity of man and technology

IDEO

http://www.youtube.com/watch?v=M66ZU2PCIcM

Company Ideo design organisation

Crowdsourcing: a new innovative way of brainstorming by including the peers/fellow employees and everyday people to get information from across the board that would otherwise be limited to experts in the field that could not always be the most effective.

“Fail often to succeed sooner”

The Boss hires people who don’t listen to him

Eclectic Staff

Demands fresh ideas and one’s that clash with his

Organised Chaos

Exhibition Perspectives

• Funding
• Location/weather/OHS/Facilities/Permission
• Advertising/Branding
• Transport
• Media/Content
• Identity
• Advertising/Branding
• Resources (lighting)
• Invitations/ Dates/ Guests/ Run Time
• Catering/Crowd/Security/Sausage Sizzle
• Entertainment
• Navigation to Exhibition (Map)
• Setup/Tear down/Volunteers
• Planning/Meetings/Timeline

Categorise Groups for Exhibition Organisers

Director (Boss)

Assistant (2IC)

Location Setup

Caterer

Liaison Officer

Advertiser/Promoter

Group 1: Identity/Advertising/Branding/Media

Group 2: Setup/Tear down /Facilities/resources

Group 3: Security/Transport

Group 4: Planning/Meetings/Timeline/Navigation

Group 5: Catering/Entertainment/Licensing