Wednesday 17th August 2011
Guest Speaker
Jobst Hermann
CDU Corporate Communications
Mr Hermann spoke to us today about CDU branding and the guidelines that must be adhered to maintain uniformity and reputation.
He explained that a recent survey showed Territorians believed CDU wasn’t recognised nationally to standard and that part of it was to do with the University using different variations of the CDU logo in different areas.
The letter “C” in the Charles Darwin logo was used to ensure the logo is correctly centered from the edge of any media by using two “C’s” the same size.
CC spacing was set from the vertical & horizontal edges of the media.
There are a couple of different logo variations for marketing
Co-Branding – allowed to see how the CDU logo stacks up against other Uni Logos
Tagline – Change Your World (Helvetica Neue)
& Centennial (for Editorial )
Clerkenwell (for Advertising)
Certain Segment Colours – used for VET Industry Division & Departments
CDU Current Logo
Reference (image above): 2011 CDU Logo
CDU Previous Logo
Reference (image above): Previous CDU Logo
READING: The Laws of Simplicity; John Maeda
• Intro and Law 4 – Learn
– http://lawsofsimplicity.com/2006/07/23/law-4-learn-2/
Reading Quiz
Question time: answer the following questions as succinctly as possible in your own words.
– Describe the relationship between teaching and learning according to Maeda?
A good teacher is always learning. If a teacher puts themselves in the shoes of the students they will become a better teacher.
– Describe the importance of the use of metaphors in learning, why would you use them, how, give an example?
The brain’s ability to relate to new information through visualisation of an action or feeling
– BRAIN - what does the acronym stand for – why is it important?
Basics are the beginning.
It is important to grasp the basic foundation of knowledge in the specific field
Repeat yourself often.
Repetition is the constant reciting of new information to stimulate the brain into storing the new information so it can be called upon in an instant.
Avoid creating desperation.
Take your time and take excessive pressure off learning otherwise the brain will not absorb as much new information
Inspire with examples. If you can make a student see evidence of what they are learning is meaningful or has relevance to life experience or future aspirations then they will retain more information
Never forget to repeat yourself.
This is another reminder to repeat learned information to achieve sound knowledge
– Describe a situation where you have been required to teach someone a skill.
Blowing water out of a snorkel without having to blow much harder than a normal exhale.
How could you apply the BRAIN principle to it?
Basics – You can easily blow out excess water in your snorkel when returning to the water surface by keeping the snorkel angle flat, just before reaching the surface. Once you break the surface flick your snorkel back up in the air.
Repeat – Keep it level and exhale
Avoid – If you panic spit the snorkel out
Inspire – show a video of the action if not near the water or ask the learner to put on a mask and watch the instructor act out the process. Compare the process to the act of blowing water through a pipe becoming easier on a flat level than if it’s pointing up, against gravity.
Never – Keep it level and exhale (recap Repeat)
Youtube Clip
euronews learning world: Teaching the tricks of the trade
Commentary
This clip is about insight into a few different teaching methods around the world under the theme: “Desire to inspire”
Chapter 1: “Great lesson ideas” Involves cameras being used in UK schools to enable typical classes to be filmed. The program “Teachers TV“ was created by the UK Government. The Education Department and other bodies can then look at the progress of the class and find key areas where students are improving and struggling in learning.
Chapter 2: “The Learning Game” A highly qualified UK Teacher uses digital media for learning especially the interactive computer game “MYST” for creative writing and reaches out to children that learn in different ways.
Chapter 3: “Teaching by Radio in Zanzibar” Africa is poor and remote and by reching out to over 220 areas, radio learning seems the way to go. The schools are issued with either solar or wind-up radios and the results have been extremely positive. It also allows everyone to be on the same page.
Reflection
Our guest speaker Jobst Hermann today did not project his voice that well however the information he provided was very interesting. I found I had to listen carefully to hear what he was saying but he gave great insight into not only the CDU Brand but the branding world itself. We also had another brainstorm on a word to sum up our end of semester exhibition but there were no real solid names we could really come up with. Maybe I can think of some during the week.
Well done. I agree that Jobst was hard to hear, which I found strange, considering his towering presence. It's all a it dry that stuff, but a great opportunity for you guys to see first hand how at least one "branding" regulator operates.
ReplyDeleteOf course every workplace has their own method, but the rigidity of the system is fairly universal.
I did like the way he explained the research that had gone into formulating the guidelines.
As far as Maeda's chapter goes, I have an aversion to acronyms, but appreciate they can be useful for remembering important stuff. useful for remembering important stuff. useful for remembering important stuff.
This chapter was ok, but didn't blow my mind, but you have done some great research here. I hope the other students are checking out your blogs and sharing theirs.
Great work.