Wednesday 14th September 2011
This week we discussed Emotion in technology through chapter seven of Maeda’s book and discussed how we can apply the principles to our exhibition for more of an impact.
READING: The Laws of Simplicity; John Maeda
• Intro and Law 7 – Emotion
Reading Quiz
Answer the following questions as succinctly as possible in your own words
10 mins: Cut & paste into your blog and start answers / 10 mins: Open discussion
1. When Maeda uses the “Feel, and feel for” principle, he is drawing on peoples
connection to a very personal experience: feelings. List 3 ways that would make
use of this principle to visitors of your exhibition.
(1) Theme
(2) Ambience – Music, Lighting,
(3) Communication/Touch/Feel
2. What is animism? Why do you think the “Tamagocchi” craze of the ‘90s became such a craze? How can you apply this to your exhibition?
Giving an inanimate object an animalistic quality.
It allowed people to feel emotion through technology. Many people that didn’t have time or the necessary area to have pets could suddenly draw upon their human nurturing qualities to something more portable and convenient that leaves no mess.
Make it captivating and interactive eg Take home CDs/DVDs or something they can remember.
3. Name 2 products that you have purchased that gave you that feeling of “Aichaku”.
iPhone
Bluetooth Handsfree
What feelings did those products evoke? Was it the feeling that sold the product
to you?
The feelings were more of how I can get things done on the fly without always being enslaved to a desktop computer and the ability to download and listen to music anywhere anytime. The ability to potentially utilize tasks and enjoy entertainment especially during mundane commuting and waiting rooms, sold me.
4. How do the references to emotion relate to the simplicity/complexity relationship discussed in Law 5 – Differences
Maeda states, “More emotions are better than less. When emotions are considered
above everything else, don’t be afraid to add more ornament or layers of meaning.
I realize this seems to contradict the first Law of reduce.”
This means if something has no emotion we as humans tend to add layers of emotion to it.
The Tamagotchi craze of the 90s took the world by storm
Reference (Image above): Tamagotchi http://mos.techradar.com/classifications/gadgets/other/images/tamagotchi-familitchi-218-85.jpg
Pet Rocks were famous during the 1970s
Reference (Image above): Pet Rock
YouTube Clip
Don Norman - Emotional Design
http://www.youtube.com/watch?v=jS1tyRMviXY
Commentary
Don Norman delivers a very valid speech about how design has become complex even when made simple. He uses the examples of car manufacturers such as BMW and Mercedes on how they integrate over 700 functions onto a tiny knob. He also says that now our cars are developing their own emotion through reverse camera warning systems, stability control, etc to make life easier for us. He is very clear, concise and leaves us with the dilemma of that we want all these functions in design but we really must develop a simple, effective and safe way to operate them.
Reflection
We all concluded that emotion is an integral part of our design criteria. We need to instil emotion into our audience to really capture their attention. Giving out some sort of take-home reminder whether it be in the dynamics of the design or something physical to take home like a business card or cd would be a great way to secure emotion from the exhibition.
One of the worst things IT can do is provide document security tools that are too cumbersome for people to use. It's important to offer something that integrates into employees' daily routines with little to no learning curve. And as cloud and BYOD adoption continues to accelerate, implementing policies and managing technologies will require a more detailed action plan.
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